AUTOMOTIVE
Al Nahla Group is distinguished in the automotive sector by its world-renowned brands, especially the European brands that are known for quality, luxury, safety while providing best top-notch aftersales services for clients. The automotive sector operates through two companies. The first one is SAMACO Automotive, a company founded by Ibrahim Hasan Sharbatly 40 years ago. SAMACO Automotive is a leading company in importing and marketing world-renowned brand vehicles characterized by quality, luxury and safety. The second one is FAST Auto Technic, a company founded by Mohammad Wajeeh Hassan Sharbatly and considered the exclusive dealership for legendary sports cars, Ferrari, that is known for luxury, quality, safety and speed.
The Automotive cluster manages 21 locations, structured by brands, including showrooms, service centers, spare parts, a centralized parts depot (CPD) and body shops located across regions of Jeddah, Riyadh, and AlKhobar.
SAMACO Automotive
SAMACO Automotive was founded in 1975 and is a leading importer and distributor of luxury cars in Saudi Arabia. It is the exclusive agent for Audi, Volkswagen and Porsche. More recently it acquired Bentley and Lamborghini for exclusive distribution in Saudi Arabia.
The company offers a full range of services including sales of new and pre-owned cars, commercial vehicles, rental cars and after-sales support with dedicated service and spare parts, and all car care needs. SAMACO has showrooms in Jeddah, Riyadh and Al Khobar. It also works with its long-standing automotive partners to offer the best after-sales services that are known for service excellence with a large stock of spare parts, technical inspections at affordable costs and time efficiency.
The company offers a full range of services including sales of new and pre-owned cars, commercial vehicles, rental cars and after-sales support with dedicated service and spare parts, and all car care needs. SAMACO has showrooms in Jeddah, Riyadh and Al Khobar. It also works with its long-standing automotive partners to offer the best after-sales services that are known for service excellence with a large stock of spare parts, technical inspections at affordable costs and time efficiency.
Volkswagen
Audi
Volkswagen
Volkswagen was established in 1937 by the “German Labor Front” headquartered in Wolfsburg, Germany. It is the flagship of the Volkswagen Group, the largest automaker by worldwide sales in 2016 and 2017. In the early 1930s cars were a luxury, only one German out of 50 owned a car and seeking a potential new market, some car makers began independent “people’s car” projects.
Its current tagline or slogan is “Das Auto” (The Car).
With over 10.8 million cars sold in 2018 alone, Volkswagen is the biggest-selling brand of the Volkswagen Group today. The Volkswagen Group is comprised of twelve brands: Volkswagen, Audi, SEAT, ŠKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN.
For generations, Volkswagen has acquired a symbolic status. All of VW motor vehicles that have been produced, whether it is the Beetle, Polo, Golf and/or the Passat are unparalleled in the scope of their identification across history.
With its “TOGETHER – Strategy 2025” future program, the Volkswagen Group is paving the way for the most prominent change process in its history, the realignment of one of the best carmakers to become a globally leading provider of sustainable mobility. To achieve that, the Group will be transforming its automotive core business, and will among other things be launching a further 30-plus fully electric cars by 2025, as well as expanding battery technology and autonomous driving as new core competences.
Audi
The AUDI AG stands for sporty vehicles, high build quality and progressive design – for “Vorsprung Durch Technik.” The Audi Group is among the world’s leading producers of premium cars. The company is headquartered in Ingolstadt, Germany. It has been a wholly-owned (99.55%) as a subsidiary of Volkswagen AG since 1966. Today, the Audi brand is considered the flagship brand of the Volkswagen Group.
Audi’s Ingolstadt plant is the Audi Group’s largest production facility. This is where the Audi A3, Audi A4, Audi A5 and Audi Q2 car lines are built. The plant, in the heart of the German State of Bavaria, is not only AUDI AG’s biggest production facility but also home to its head offices and Technical Development division. Audi is the region’s biggest employer. Audi’s Neckarsulm plant is one of the sites with the most significant product diversity of all the Group’s plants. The assembly lines in Neckarsulm currently produce the A4, A5, A6, A7 and A8 model series.
Within the group network of parent company Volkswagen, Audi also manufactures cars at European production facilities in Slovakia, Spain and Russia and worldwide in Brazil, India and China. In addition, there is Automobili Lamborghini S.p.A., a wholly-owned subsidiary of AUDI AG. The same maxim applies to all these sites: “one name, one standard, everywhere”.
Audi is currently merging the new world of electric mobility with more than a century of experience in premium vehicle manufacturing.
Porsche
Bentley Motors
Porsche
Porsche Automobile Holding SE is a German holding company headquartered in Zuffenhausen, a district in Stuttgart, Baden-Württemberg. A Porsche is no ordinary sports car, but a sports car for everyday driving, whatever the weather. A Porsche is more than just a vehicle. It is an expression of freedom and a unique attitude to life. It is the realization of a unique dream.
The person who created the very first sports car to bear the Porsche name: Ferdinand Anton Ernst – or Ferry Porsche said: “In the beginning, I looked around and could not find quite the car I dreamed of. So I decided to build it myself”.
This quote gets to the heart of everything that makes Porsche what it is. As a brand, as a company and as an automotive manufacturer. It has been the guiding star – for more than 65 years. It covers all the values that characterize Porsche work and vehicles. His dream of the perfect sports car has always driven Porsche – throughout its history. Moreover, Porsche is getting closer to achieving it every day.
With every concept, every development and every model, Porsche follow a plan, an ideal that unites it. Porsche refers to that as the Porsche Principle. The underlying principle is to always get the most out of everything. From day one, Porsche has strived to translate performance into speed – and success – in the most intelligent way possible. It’s no longer all about horsepower, but more ideas per horsepower. This principle originates on the racetrack and is embodied in every single one of Porsche cars. Porsche calls it “Intelligent Performance”.
Bentley Motors
Bentley Motors was established in 1919 by WO Bentley. Today, Bentley Motors is the world’s most sought-after luxury car brand. It is headquartered in Crewe, North London, UK. The cars are designed, engineered and hand-crafted by a highly dedicated team.
Since the Volkswagen Group acquired the company in 1998, the number of people working at the Crewe site has increased from 1,500 to more than 5,000 today. In 2019 the Top Employers Institute named Bentley one of Britain’s Top Employers for the eighth successive year.
Bentley Motors handcrafts the most exquisite luxury performance cars in the world with Over 4,000 employees at our global headquarters and factory in Crewe create our four model lines; the Continental, Flying Spur, Bentayga and Mulsanne.
Bentley Motors was the first UK automotive manufacturer to achieve the ISO 140001 environmental management standard (1999) and were re-accredited in November 2017, the first and longest holders of this standard. A small fraction of Bentley production is assembled at Volkswagen’s factory in Dresden, Germany.
Automobili Lamborghini
Automobili Lamborghini, commonly referred to as Lamborghini, is an Italian manufacturer of sports cars and more recently SUVs. Lamborghini is based in Sant’Agata Bolognese and tractors Lamborghini Trattori in Pieve di Cento, Italy. The company is owned by the Volkswagen Group through its subsidiary Audi.
The industry leader Ferruccio Lamborghini founded the company in 1963. He aimed to produce a car for the Grand Tour and that could compete with existing cars from other manufacturers such as Ferrari. The company became very popular in 1966 for the Miura coupe sports car, which consolidates the rear-wheel-drive in the middle of the rear engine as a standard layout for high-performance vehicles of that era.
Lamborghini grew rapidly during its first decade and was sold in 1998 to the Volkswagen Group under the control of Audi.
Over its fifty years, Lamborghini merely has been manufacturing exceptional cars and true masterpieces in the history of supersport automobiles, symbolic of authentic design masterpieces, V12 engines, extensive use of carbon fiber, stark dynamism and aggression.
Today, Lamborghini extended its line by producing Lamborghini Urus, the world’s first Super Sport Utility Vehicle.
Porsche Design
SAMACO Automotive also represent Porsche Design, the world-famous fashion and accessories brand. Since 1972, Porsche Design has always been outstanding with its iconic style. Porsche Design follows a clear design philosophy: optimize function. Reduce the form right down to the essentials. Overcome the familiar to discover new and exceptional solutions continually. The vision that inspired founder Professor Ferdinand Alexander Porsche to create the legendary Porsche 911 is built on the same principles that have driven Porsche Design since 1972.
The luxury brand’s products have always stood for functional, timeless and purist design. Up to the present day, all products follow the same transparent and honest philosophy: “If you analyze the function of an object, the form often becomes obvious.” That is what Professor Ferdinand Alexander Porsche said about his design style when he created the Porsche Design luxury retail brand.
The product line of Porsche Design includes fashion, sports collections, electronic products and accessories such as sunglasses, watches, jewelry, small leather goods, travel luggage as well as fragrances.
Automobili Lamborghini
Porsche Design
Bugatti
Bugatti
Bugatti announced its new partnership with SAMACO Automotive, one of the leading and most experienced companies in the automotive luxury market in Saudi Arabia. In the first half of 2021 the French luxury car manufacturer will have its first showroom in Riyadh, the capital of Saudi Arabia. For more than 35 years, SAMACO Automotive has been in a strong partnership with the Volkswagen Group, including high-end brands such as Audi, Porsche, Bentley and Lamborghini – an ideal position to enhance Bugatti’s presence in the Saudi Arabian market.
Fast Auto Technic
Fast Auto Technic is the exclusive agent for the luxury car brand of Ferrari. Since its establishment in 1998, Fast Auto Technic has striven to provide exceptional service that matches the excellence of the brands and epitomizes luxury and excellence in performance.
Ferrari S.p.A. is an Italian sports car manufacturer based in Maranello, Italy. It was founded by Enzo Ferrari in 1929, as Scuderia Ferrari. The company sponsored drivers and manufactured race cars before moving into the production of street-legal vehicles as Ferrari S.p.A. in 1947. Throughout its history, the company has noted for its continued participation in Formula One, where it has have taken part in every single edition of the Formula 1 World Championship since its launch.
Ferrari is A symbol of excellence and exclusivity. It builds cars so unique in terms of their performance, innovations, technology, driving pleasure and design. Cars that are acknowledged across the world as the pinnacle of Made in Italy, an excellence that makes the world dream.
Ferrari designs and builds all its cars in Maranello, Italy, and sells them in over 60 markets worldwide through a network of 180 authorized dealers.
